Module 2: How to Start and Operate a Socially Responsible Business
Chapter 6, The Right Idea and the Right Partner
Lesson 1: The Idea-Dreaming Big
Lesson 2: The Right Partner
Lesson 3: Matching Your Idea with Your Business Partner
Global Connection: Creating Sensible Partnerships
Using What You Learned: Questions and Projects
Chapter 7, Community and Business: Exploring Social Responsibility
Lesson 1: Community-The Bedrock of Good Business
Lesson 2: Adapting Your Business Idea to the Community that You Want to Serve
Lesson 3: Case Study: The Body Shop-A Business with Values
Lesson 4: Designing and Implementing a Service Project in Your Community
Global Connection: Ghana: Listening Before You Help
Using What You Learned: Questions and Projects
Chapter 8, Marketing
Lesson 1: Three Key Strategy Questions and the Four P's of Marketing
Lesson 2: Case Study: A Marketing Success Story-Promoting and Advertising the WNBA
Lesson 3: Conducting Market Research
Lesson 4: Promotion and Advertising
Lesson 5: The Eight Rules of Selling
Global Connection: The Benefits and Dangers of Targeting Cultural Groups with Marketing
Using What You Learned: Questions and Projects
Chapter 9, Making It Your Business: Operations
Lesson 1: Understanding the Operations of a Business
Lesson 2: Case Study: Analyzing the Root Causes of Operations Problems
Lesson 3: Creating Customer Service Policies
Global Connection: Exploring How International Laws Affect Business Operations
Using What You Learned: Questions and Projects
Chapter 10, Show Me the Money: Financial Projections and Finding Funding
Lesson 1: Case Study: Financial Projections for the Knight's Cafe Student-Run Business
Lesson 2: Income Statements and Balance Sheets
Lesson 3: Communicating Your Business Idea
Lesson 4: Finding the Time: The Life of a Youth Entrepreneur
Global Connection: Understanding the Global Economy
Using What You Learned: Questions and Projects
